Times are hard. It doesn’t take a genius to figure that out. And in this economy, you need all the help you can get to make sure that your business is getting the attention it deserves. Marketing is essential, but where do you start? One of the first things that may come to mind is to send out e-mails by the truckload, or even hire a specialist to help with your marketing. At times, these may be good ideas, however everybody already blows up everyone else’s mailboxes with spam and other junk, and a specialist can be quite expensive. The good news is that there are a lot of things you can do on your own that don’t cost anything or are very cheap. If you need a business website, go to fuselabcreative.
1. Increase visibility in your area.
Joining a local organization that provides business networking opportunities can be an excellent outlet to getting your name out there. Doing volunteer work for a large charity can be just the ticket you need to get some exposure.
2. Submit information to bloggers.
Bloggers are always looking for something to write about. Find some that are appropriate and related to your business. Once you find some, put together a press release or an e-mail that gives a detailed description of your business.
3. Reward your customers.
Send e-mails to your more loyal customers with incentives that are exclusive to only them. Include links to exclusive pages on your website that only they can access. Make them feel special and appreciated.
4. Referral programs.
Offer rewards such as discounts to customers who refer new customers.
5. Polish up your website.
Ugly sites will get your business nowhere. That’s the sad fact of life. You need to keep your website constantly updated and fresh with new content. Nobody’s going to return to your site if there’s nothing new to look at.
6. Provide interesting, helpful information to your visitors.
This can include blogs, news, and other articles related to your business. Some ideas could be tips, hints, reviews and other info that can help you make a sale. For example, a bookstore could provide reviews of new books that are fresh on their shelves.
7. Offer noncompeting businesses a link exchange.
Think of a link exchange as being like a bulletin board that holds your customer’s business cards. But instead of business cards, you display links to their website in exchange for them doing the same for you. There are a couple of benefits to doing this: First, that is free advertisement that you will receive on their websites. Secondly, the more links you have leading back to your website, the higher your placement will be in search engines such as Google and Yahoo.
8. Never give up, never surrender!
Getting new customers is a never ending battle. You have to be on your toes all the time thinking of new ways to get attention, and doing it better than your competitors. Business is war; the second you let your guard down, the enemy will sneak up and do all they can to take you down. Pick a new idea every week and run with it, no matter how silly or small it might be. Get your employees together into think-groups and start brainstorming. Reward your employees for ideas that you put into action. Before long, all your efforts could pay off with more sales and happier customers.